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and her faithful 
assistant, Lucy

Ilana and Lucy

For SELLERS: I guide you in any pre-sale preparations that you choose and help you find reputable vendors, but most importantly I will represent you and negotiate the highest possible price and best possible terms for your home. That is why you have me, to make sure you do not leave any money on the table! 


For BUYERS: I will expedite the buying process to getting your dream home! With my time-tested process, I will help you build your dream home and then go out and find it, help you prepare a winning offer strategy, negotiate the best price, or help you win in multiple offers, and guide you to a smooth and successful close! And I'm still here for you after closing with vendors, recommendations and support as you settle in to your new home and long beyond.

My clients generally stay with me for generations and if anyone is ever in need of a great REALTOR® to buy or sell elsewhere, I will tap my extensive nationwide network to make sure you are in capable hands, because my referrals are an extension of me. From the East Bay to the East Coast, I've got you covered! Expect quality, professionalism and fun when we are aligned! 

Originally from New Jersey, born in NYC and raised just outside the city, I have lived in San Francisco for over 20 years, residing in Cole Valley the whole time. My professional experience beyond real estate includes marketing experience for well-known brands such as RollingStone,, Nut Tree, and San Francisco Magazine. I am a second-generation REALTOR®. My Father has been a successful REALTOR® in the US Caribbean for over 25 years. My passion for real estate and excellence in service is in my DNA.


I am passionate by nature, but particularly so when it comes to giving back to my community and am involved in multiple local organizations including the Cole Valley Improvement Association, Breast Cancer Emergency Fund and Helen Diller Breast Care Center at UCSF. I love food and baking, live music, salsa dancing, international travel, and rescue dogs, especially my sidekick, Princess Lucy Fuzzypants. Lucy can regularly be seen negotiating for as many treats as possible and doing ride alongs with clients.​

I have a Bachelor's degree in Communications from the University of Florida (Go Gators!). I pride myself on my loyalty, exemplary customer service, integrity, attention to detail, personal service, but most importantly, putting my powerful negotiation skills to work for you.


Whether buying your first home, selling your tenth home, or somewhere in between, my goal is to always go above and beyond to exceed your expectations! Call me now and let's work together, it will be fun!

Professional memberships:

National Association of REALTORS®

California Association of REALTORS®

San Francisco Association of REALTORS®

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